Case Study: US Blockbuster

US Blockbuster: Twilight Saga: Breaking Dawn Part 2

The Twilight Saga: Breaking Dawn Part 2 was released on the 16^th November 2012. The release date is important because the film needs to attract the appropriate audience. This film was released in the winter time so an older audience is most likely to watch because it’s something to do and enjoy because of the weather. The certificate given to this film was a 12A, this shows that the main target audience for this film is teenagers and older.

The stars in this film are very important to attracting the audience because they have become well known because of the film so they attract a wider range of fan base’s and audiences. For example in this film, more vampires and wolves are introduced, so if one of the actors who is playing one of the new comers is well known then their fan base will want to watch the movie. Also the original stars like Kellin Lutz and Ashley Greene may have done more productions so their fan bases from those previous films may go and watch.

The genre of the film also impacts the audience’s decision whether or not to go and watch the film. Breaking Dawn’s genres are adventure, fantasy, romance and drama.

 Also the production company make an impact on the film, because that particular company may specialise or is well known for films in that genre. Summit Entertainment is one of the production companies for this film, they’re a well-known production company and they’ve had previous experience in this particular genre of film.

Also websites and links to sites that have information about the film during the production can also attract audiences, because the audience can log on to facebook/ twitter or type the web address in (etc.) and they can track the film and the progress that its making which makes them feel more involved so they’re more likely to watch it.

The budget for this film was estimated at $120,000,000 and in the opening weekend (18^th Nov. 2012) in the US made $141,067,634 with the film being played across 4,070 screens. The film has made $780,372,417 worldwide.