Trailer Analysis: The Dark Knight

UK Trailer Analysis: The Dark Knight



•  As soon as the trailer starts the audience automatically knows who the production company are because the Warner Brothers Company symbol/ sign appears on the screen. This could attract the Warner Brothers fan base because they have produced many action films and well known films so they have a good reputation with this genre of film.
• The film 'The Dark Knight' is based on a comic (Batman) so comic book fans will be a fan base that will want to see this film. Also during the beginning and ending of this trailer the DC Comics logo is shown.
• The music that is used (non-diegetic) creates tension and suspense which will draw the audience in because they will want to know what is happening/ what is going to happen. 
•  You can tell by this trailer that the genre is action and fantasy because its not real and also because of the explosions, tense/ dramatic music and also the fight scenes that are shown, show that this storyline/ narrative is full of action. 
• During the trailer you see all of the things that Batman uses/ has like the Bat-mobile, his mask and cape and the symbol; which also shows the audience that this is a Batman film which will make the Batman/ comic book fan base want to watch this film. 
• At the end of the trailer the release date is shown. The film was released in the summer 2008, this shows that this film was aimed towards teenagers and young adults (13+). This is because in the summer holidays most teenagers want to go out, and by releasing the new Batman out in the summer it will get more audiences,because the teenagers will want to watch. 
• Also the trailer shows a website that fans can go on to get updated and to track the film until the release date. This gets more people involved and included in the film.