Tuesday, 7 May 2013

Section A: Case Study


Section A: Producers and Audiences
Case Study: Skyfall
 
Director:
Sam Mendes
[Oscar Winning director for American Beauty 1999]
Stars:
Daniel Craig, Judi Dench [Oscar winning actress for Shakespeare in love 1998]
 
Estimated Budget: $200 million
Opening Weekend: £20.1 million in the UK and was exhibited on 587 screens
Gross Profit: by December 16th in the UK 97.8 million was made
Gross Profit: by March 10th World Wide 1108.3 million was made
 
Release Date: 26th October 2012
Genre: Action, Adventure, Crime
 
Production Company: EON Productions
Distributors: MGM and Sony Pictures.
 
 
Why was it such a huge hit?
 
Characters: the characters in the film are well known and the audience has seen them before in previous Bond movies. Although as an audience we can see that the franchise made the stars, not the stars made the franchise. Skyfall has shown Daniel Craig's high popularity through playing the iconic role.
Book: Skyfall was based on a novel written by Ian Flemming who was well known for writing the James Bond Spy Novels. This brings an alternative fan base to watch the film- fans of the novel and the novelists work(s).
Marketing: the film was highly marketed using lots of advertisements. Promoting the film on the back of cereal boxes, on buses and on the television. Hard to get away/ miss the promotion for this big budget franchise.
Awards: the film is directed by Oscar winning director Sam Mendes and stars Oscar winning actress Judi Dench. Also the film won 2 Oscars during the 2013 Academy Awards. One for 'Best Achievement in Music Written for Motion Pictures, Original Song' which was 'Skyfall' written by British Singer Adele and Paul Epworth. And the other was for 'Best Achievement in Sound Editing'.


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