Case Study: US Blockbuster

US Blockbuster: Twilight Saga: Breaking Dawn Part 2

The Twilight Saga: Breaking Dawn Part 2 was released on the 16^th November 2012. The release date is important because the film needs to attract the appropriate audience. This film was released in the winter time so an older audience is most likely to watch because it’s something to do and enjoy because of the weather. The certificate given to this film was a 12A, this shows that the main target audience for this film is teenagers and older.

The stars in this film are very important to attracting the audience because they have become well known because of the film so they attract a wider range of fan base’s and audiences. For example in this film, more vampires and wolves are introduced, so if one of the actors who is playing one of the new comers is well known then their fan base will want to watch the movie. Also the original stars like Kellin Lutz and Ashley Greene may have done more productions so their fan bases from those previous films may go and watch.

The genre of the film also impacts the audience’s decision whether or not to go and watch the film. Breaking Dawn’s genres are adventure, fantasy, romance and drama.

 Also the production company make an impact on the film, because that particular company may specialise or is well known for films in that genre. Summit Entertainment is one of the production companies for this film, they’re a well-known production company and they’ve had previous experience in this particular genre of film.

Also websites and links to sites that have information about the film during the production can also attract audiences, because the audience can log on to facebook/ twitter or type the web address in (etc.) and they can track the film and the progress that its making which makes them feel more involved so they’re more likely to watch it.

The budget for this film was estimated at $120,000,000 and in the opening weekend (18^th Nov. 2012) in the US made $141,067,634 with the film being played across 4,070 screens. The film has made $780,372,417 worldwide.

UK Trailer Analysis: The Hobbit

UK Trailer Analysis: The Hobbit



• The trailer also gives an insight to the narrative of the film.
• Three production companies are shown aswell, Warner Brothers, New Line Cinema and Metro-Goldwyn-Mayer (MGM). These production companies are familiar to producing films of a similar genre so fanbase's from those films will want to come and watch the film.
• The genre of this film can be recognised just from watching the trailer. The genre's are Fantasy and Adventure.
• In the trailer the director's name is mentioned, Peter Jackson. Peter Jackson directed the famous trilogy Lord Of The Rings and this film The Hobbit: an Unexpected Journey, is the story how Bilbo Baggins got the ring. So the Lord Of The Rings fanbase will want to watch this film.
• During the trailer there is an enigma code which is "From the smallest beginnings come the greatest legends" which will make the audience more intrigued and will they will want to watch the film.
• At the end of the trailer there are credits to the production team and also it mentions the writer of the novels. J.K.K Tolkien is well known for writing the Lord Of The Rings novels so his fanbase will most certainly want to watch this film.
• On the film trailer there isn't a release date it just says "Coming Soon". Also on this last part of the trailer it says "3D" which is giving the audience the option of watching it in 3D to create a more intimate viewing of the film.
• Also on this trailer there is a website where the fanbase's or people who are interested by the book or this film can track it throughout its production.

US Trailer Analysis: Avatar

US Trailer Analysis: Avatar



• Just by watching the film trailer for Avatar you can tell that it is a sci-fi movie because in the first few seconds of the trailer you see planets, robots and high-tech equiptment. This film is also a fantasy because of the giant blue creatures and the animals that they find on the new planet Pandora.
• The trailer of this film also gives the audience an insight to the narrative/ what the film will be about.
• The film has quite a few well known stars that link in with the genres for example Sigourney Weaver. Weaver is well known for starring in Aliens (1986), Alien (1979) and Alien 3 (1992). By starring in Avatar, Sigourney Weaver has brought her fanbase and previous fanbase's from previous films. This is also relevent to the other stars as well.
• The release date for this film is on the 18th December which shows that the film is targeted towards a more mature/ older age group.  
• During the trailer the production company 20th Century Fox is mentioned. This also attracts other fanbases because it is a well known company and has produced many action/ sci-fi/ fantasy films which shows that they know what they're doing.
• In the trailer the director/ writer's name is mentioned which shows that he is a well known director. Also the trailer cuts back and forth to films that James Cameron directed; 'Terminator', 'Aliens', 'Terminator 2', 'True Lies' and the 'Titanic'. By showing these films that he had directed brings different fanbase's from previous films.
• At the end of the trailer there is the release date again and a website. The website was shown so the audience can track the film and follow it throught the production.  

US Film Poster Analysis: Breaking Dawn Part 1

 

US Film Poster Analysis: Breaking Dawn Part 1

 

• At the top of this film poster straight away the audience can see an enigma code, giving them a clue about the film and what it may be about. The code says "Forever is only the beginning."
• The image of the three main characters of this film take up most of the space on the poster which shows its a high budget film because it relies on the stars not reviews so that is why they take up most of the room on the poster.
• The film title is at the bottom of the poster which shows that the film relies on the stars more than anything else because its bigger than anything on the poster.
• On the film poster there is a website and also pages on social networking sites where you can like their page and follow the stars/ production during the making of the movie.
• Also on the poster there are the production companies logos/ symbols, Summit Entertainment and E ONE Entertainment- they might have expierience in this particular genre for previous films that they have produced.
• The release date; this film was released on the 18 November 2011.It's been released around winter time because the weather is dull, the days are getting shorter and its getting colder so by releasing a film thats apart of a well established series means that people will want to go and and cheer themselves up.
• By looking at the poster the colours and the characters suggest that this film's genre is romantic. However the colour red is a colour that is often linked to horror because it signifies blood and danger. Also the way the characters are standing with each other also suiggests love and romance. Also in the background of the poster there are wolves/ werewolves which show to the audience that this film is also apart of the fantasy genre. 

Trailer Analysis: The Dark Knight

UK Trailer Analysis: The Dark Knight



•  As soon as the trailer starts the audience automatically knows who the production company are because the Warner Brothers Company symbol/ sign appears on the screen. This could attract the Warner Brothers fan base because they have produced many action films and well known films so they have a good reputation with this genre of film.
• The film 'The Dark Knight' is based on a comic (Batman) so comic book fans will be a fan base that will want to see this film. Also during the beginning and ending of this trailer the DC Comics logo is shown.
• The music that is used (non-diegetic) creates tension and suspense which will draw the audience in because they will want to know what is happening/ what is going to happen. 
•  You can tell by this trailer that the genre is action and fantasy because its not real and also because of the explosions, tense/ dramatic music and also the fight scenes that are shown, show that this storyline/ narrative is full of action. 
• During the trailer you see all of the things that Batman uses/ has like the Bat-mobile, his mask and cape and the symbol; which also shows the audience that this is a Batman film which will make the Batman/ comic book fan base want to watch this film. 
• At the end of the trailer the release date is shown. The film was released in the summer 2008, this shows that this film was aimed towards teenagers and young adults (13+). This is because in the summer holidays most teenagers want to go out, and by releasing the new Batman out in the summer it will get more audiences,because the teenagers will want to watch. 
• Also the trailer shows a website that fans can go on to get updated and to track the film until the release date. This gets more people involved and included in the film.



UK Film Poster Analysis: Sightseers

Uk Film Production: Sightseers

US Box Office: £7.4K 

Gross: £7.4K

The budget for this film was unknown, you can estimate that it wasn't a big budget film because of the locations etc. 

Release date: 10th May 2012 

Production company: Studio Canal, Film 4. 

• The top part of the film poster is taken up by star reviews and quotes from magazine companies that have watched this film. This urges the audience to go and watch this film because all of the reviews and the stars that have been given are all positive. 
• The main image on the poster is of the two main characters during their time on the camping trip. The actors are Steve Oram and Alice Lowe.
• The film is released in winter time/ close to winter because the weather is getting colder and the nights are getting darker quicker so the audience may go and watch this film to have fun and to cheer themselves up.
• On the poster there is a tag line, irony is used here because the tagline is saying "Killers have never been this close-knit" and both of the main characters are wearing knitted jumpers. 
• Audiences may relate to this film because of the narrative/ story-line, the audience may go on camping trips and camping holidays and the accidents/ experiences that happen in the film may have happened to some members of the audience.
• The director and the executive producer are mentioned underneath the main title. The director isn't well known but the executive producer is well known. Edgar Wright has directed many films starring Simon Pegg, so he will have a fanbase from those films.   
• The certificate is also given on this film poster which shows that the film is suitable for people over the age of 15, also this links into the reason why the film has been released at the end of November, because everyone under the age of 15 will be getting ready for Halloween etc.