Section A: Producers and Audiences
Case Study: John Carter 2012
Director: Andrew Stanton
*also directed Toy Story
Starring: Taylor Kitsch, Lynn Collins, Samantha Morton
Budget: $250million
Opening Weekend: $30million (USA)
Estimated Loss in the First Weekend: -$165 million
The biggest flop ever?
The director- Andrew Stanton- had never made a live action movie before. The executive's marketing the film had little experience and the film had to switch to a different team halfway through the production. The setting of the film is Mars, which contemporary audiences know is inhabitable and barren. The audiences were left confused by the marketing techniques. The posters were 'head-scratchers' with just a shirtless male running from monkeys. There were no major stars to entice the audience into watching the movie.
"Long term consequences to the box office failure of Disney/ Pixar's sci-fi film John Carter... staggering $200 million operating loss. A massive $250 million was spent on its production, as well as close to $100 million on marketing." - This quote was taken from the Telegraph.
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