Friday 21 December 2012

Case Study: US Blockbuster



US Blockbuster: Twilight Saga: Breaking Dawn Part 2


The Twilight Saga: Breaking Dawn Part 2 was released on the 16th November 2012. The release date is important because the film needs to attract the appropriate audience. This film was released in the winter time so an older audience is most likely to watch because it’s something to do and enjoy because of the weather. The certificate given to this film was a 12A, this shows that the main target audience for this film is teenagers and older.
The stars in this film are very important to attracting the audience because they have become well known because of the film so they attract a wider range of fan base’s and audiences. For example in this film, more vampires and wolves are introduced, so if one of the actors who is playing one of the new comers is well known then their fan base will want to watch the movie. Also the original stars like Kellin Lutz and Ashley Greene may have done more productions so their fan bases from those previous films may go and watch.
The genre of the film also impacts the audience’s decision whether or not to go and watch the film. Breaking Dawn’s genres are adventure, fantasy, romance and drama.
 Also the production company make an impact on the film, because that particular company may specialise or is well known for films in that genre. Summit Entertainment is one of the production companies for this film, they’re a well-known production company and they’ve had previous experience in this particular genre of film.

Also websites and links to sites that have information about the film during the production can also attract audiences, because the audience can log on to facebook/ twitter or type the web address in (etc.) and they can track the film and the progress that its making which makes them feel more involved so they’re more likely to watch it.

The budget for this film was estimated at $120,000,000 and in the opening weekend (18th Nov. 2012) in the US made $141,067,634 with the film being played across 4,070 screens. The film has made $780,372,417 worldwide.

Wednesday 19 December 2012

UK Trailer Analysis: The Hobbit



    UK Trailer Analysis: The Hobbit

  • The trailer also gives an insight to the narrative of the film.
  • Three production companies are shown aswell, Warner Brothers, New Line Cinema and Metro-Goldwyn-Mayer (MGM). These production companies are familiar to producing films of a similar genre so fanbase's from those films will want to come and watch the film.
  • The genre of this film can be recognised just from watching the trailer. The genre's are Fantasy and Adventure.
  • In the trailer the director's name is mentioned, Peter Jackson. Peter Jackson directed the famous trilogy Lord Of The Rings and this film The Hobbit: an Unexpected Journey, is the story how Bilbo Baggins got the ring. So the Lord Of The Rings fanbase will want to watch this film.
  • During the trailer there is an enigma code which is "From the smallest beginnings come the greatest legends" which will make the audience more intrigued and will they will want to watch the film.
  • At the end of the trailer there are credits to the production team and also it mentions the writer of the novels. J.K.K Tolkien is well known for writing the Lord Of The Rings novels so his fanbase will most certainly want to watch this film.
  • On the film trailer there isn't a release date it just says "Coming Soon". Also on this last part of the trailer it says "3D" which is giving the audience the option of watching it in 3D to create a more intimate viewing of the film.
  • Also on this trailer there is a website where the fanbase's or people who are interested by the book or this film can track it throughout its production.

Thursday 13 December 2012

US Trailer Analysis: Avatar






US Trailer Analysis: Avatar


  • Just by watching the film trailer for Avatar you can tell that it is a sci-fi movie because in the first few seconds of the trailer you see planets, robots and high-tech equiptment. This film is also a fantasy because of the giant blue creatures and the animals that they find on the new planet Pandora.
  • The trailer of this film also gives the audience an insight to the narrative/ what the film will be about.
  • The film has quite a few well known stars that link in with the genres for example Sigourney Weaver. Weaver is well known for starring in Aliens (1986), Alien (1979) and Alien 3 (1992). By starring in Avatar, Sigourney Weaver has brought her fanbase and previous fanbase's from previous films. This is also relevent to the other stars as well.
  • The release date for this film is on the 18th December which shows that the film is targeted towards a more mature/ older age group.  
  • During the trailer the production company 20th Century Fox is mentioned. This also attracts other fanbases because it is a well known company and has produced many action/ sci-fi/ fantasy films which shows that they know what they're doing.
  • In the trailer the director/ writer's name is mentioned which shows that he is a well known director. Also the trailer cuts back and forth to films that James Cameron directed; 'Terminator', 'Aliens', 'Terminator 2', 'True Lies' and the 'Titanic'. By showing these films that he had directed brings different fanbase's from previous films.
  • At the end of the trailer there is the release date again and a website. The website was shown so the audience can track the film and follow it throught the production.  

US Film Poster Analysis: Breaking Dawn Part 1


 
US Film Poster Analysis: Breaking Dawn Part 1
 
  • At the top of this film poster straight away the audience can see an enigma code, giving them a clue about the film and what it may be about. The code says "Forever is only the beginning."
  • The image of the three main characters of this film take up most of the space on the poster which shows its a high budget film because it relies on the stars not reviews so that is why they take up most of the room on the poster.
  • The film title is at the bottom of the poster which shows that the film relies on the stars more than anything else because its bigger than anything on the poster.
  • On the film poster there is a website and also pages on social networking sites where you can like their page and follow the stars/ production during the making of the movie.
  • Also on the poster there are the production companies logos/ symbols, Summit Entertainment and E ONE Entertainment- they might have expierience in this particular genre for previous films that they have produced.
  • The release date; this film was released on the 18 November 2011.It's been released around winter time because the weather is dull, the days are getting shorter and its getting colder so by releasing a film thats apart of a well established series means that people will want to go and and cheer themselves up.
  • By looking at the poster the colours and the characters suggest that this film's genre is romantic. However the colour red is a colour that is often linked to horror because it signifies blood and danger. Also the way the characters are standing with each other also suiggests love and romance. Also in the background of the poster there are wolves/ werewolves which show to the audience that this film is also apart of the fantasy genre. 

Wednesday 5 December 2012

Trailer Analysis: The Dark Knight





UK Trailer Analysis: The Dark Knight

  •  As soon as the trailer starts the audience automatically knows who the production company are because the Warner Brothers Company symbol/ sign appears on the screen. This could attract the Warner Brothers fan base because they have produced many action films and well known films so they have a good reputation with this genre of film.
  • The film 'The Dark Knight' is based on a comic (Batman) so comic book fans will be a fan base that will want to see this film. Also during the beginning and ending of this trailer the DC Comics logo is shown.
  • The music that is used (non-diegetic) creates tension and suspense which will draw the audience in because they will want to know what is happening/ what is going to happen. 
  •  You can tell by this trailer that the genre is action and fantasy because its not real and also because of the explosions, tense/ dramatic music and also the fight scenes that are shown, show that this storyline/ narrative is full of action. 
  • During the trailer you see all of the things that Batman uses/ has like the Bat-mobile, his mask and cape and the symbol; which also shows the audience that this is a Batman film which will make the Batman/ comic book fan base want to watch this film. 
  • At the end of the trailer the release date is shown. The film was released in the summer 2008, this shows that this film was aimed towards teenagers and young adults (13+). This is because in the summer holidays most teenagers want to go out, and by releasing the new Batman out in the summer it will get more audiences,because the teenagers will want to watch. 
  • Also the trailer shows a website that fans can go on to get updated and to track the film until the release date. This gets more people involved and included in the film.


Tuesday 4 December 2012

UK Film Poster Analysis: Sightseers





Uk Film Production: Sightseers



US Box Office: £7.4K 
Gross: £7.4K
The budget for this film was unknown, you can estimate that it wasn't a big budget film because of the locations etc. 
Release date: 10th May 2012 
Production company: Studio Canal, Film 4. 
  • The top part of the film poster is taken up by star reviews and quotes from magazine companies that have watched this film. This urges the audience to go and watch this film because all of the reviews and the stars that have been given are all positive. 
  • The main image on the poster is of the two main characters during their time on the camping trip. The actors are Steve Oram and Alice Lowe.
  • The film is released in winter time/ close to winter because the weather is getting colder and the nights are getting darker quicker so the audience may go and watch this film to have fun and to cheer themselves up.
  • On the poster there is a tag line, irony is used here because the tagline is saying "Killers have never been this close-knit" and both of the main characters are wearing knitted jumpers. 
  • Audiences may relate to this film because of the narrative/ story-line, the audience may go on camping trips and camping holidays and the accidents/ experiences that happen in the film may have happened to some members of the audience.
  • The director and the executive producer are mentioned underneath the main title. The director isn't well known but the executive producer is well known. Edgar Wright has directed many films starring Simon Pegg, so he will have a fanbase from those films.   
  • The certificate is also given on this film poster which shows that the film is suitable for people over the age of 15, also this links into the reason why the film has been released at the end of November, because everyone under the age of 15 will be getting ready for Halloween etc.  

Wednesday 10 October 2012

 
Analysing Two Scenes From Alien (1979)
 
 
Chest-burster scene in Alien 1979
 
 The first scene that I am going to analyse from Alien is the chestburster scene (1979). This is the scene where a crew member has returned to the ship from the planet that they’re on and it shows them all eating a big dinner around the table.
The clip starts where they’re all eating dinner around the table, then the camera zooms into Kane (the second in command) and Parker (the chief engineer)  eating. In this shot there is a use of rule of thirds and a low angle to show this.  In this part they’re both joking and laughing together, but then Kane starts to choke but Parker just thinks it’s a cough at first. Parker makes a joke to Kane telling him “the food ain’t that bad” and then this is when the others start to worry and panic. Then the camera cuts to the back of Kane and a high angle is used which shows that he is insignificant.             In this part the crew members all get up slowly (except for Ash the science officer) and slowly move towards Kane. When the crew are balancing Kane and resting him on the table their movements are slow but when Kane’s body starts to convulse the movements are frantic and much faster.  Many high angles are used in this part of the scene to show Kane’s vulnerability which also shows that there is nothing anyone can do to help him. The camera movements are jerky throughout this section of the scene which implies that a hand held camera was used to film this particular part. This part is very dramatic because the voices of the crew members trying to help Kane become faster and more fearful which creates tension. Once, Kane’s chest has burst the camera cuts to the others to show their different reactions.
When filming this scene/ part only a few actors were told what was going to happen and the others didn’t know anything about it, I think that it was a clever idea to film it in this way because the reactions weren’t forced which makes the audience feel frightened.
 When Kane’s chest bursts the second time you get a full shot of the movement.  After the second burst you get a close up of the alien that was making Kane choke and which made his chest burst. There is also a shallow depth of focus used where the alien was in focus and Kane’s bloody, shaking body out of focus.  A tracking shot is used to follow the alien leaving Kane’s chest and escaping from the dining room. In this part of the scene the director may have wanted the audience to feel vulnerable and scared, however I didn’t think that the special effects that were used to show the alien escaping didn’t look realistic enough which made the movement more funny than scary.
The sound during the scene was all diegetic, at the start of the scene the sound of people talking was quiet but when Kane started to choke the noises started to gradually get louder which may link to the crew member’s anxiety and panic. After the alien has burst from his chest the crew members seem to go quiet and then a non-diegetic sound is used for the alien (which is a puppet).
The lighting throughout this scene is mostly high key; there are no shadows at all because everything is white and high tech. The mise-en-scéne of the lighting could reflect their moods and reactions to Kane returning because the bright light could symbolise that they’re relieved he’s back. However, when Kane’s chest has burst the lighting seems to dramatically change. Everyone is crowding around Kane’s body lying on the table which creates shadows, and the table that he is lying on is also white so when his chest bursts the blood stands out on the white. The red of the blood symbolises in many horrors “danger” and in this scene the blood may imply that danger is on its way.   
This scene is held in the dining area of the ship and at the start all of the crew members are all sitting around the table eating and then Kane begins to choke and that’s where it starts to escalate. The props that are used in this scene are boxes of food, bowls and plates of food and cutlery.
The speed in some sections of the scene seemed to differ. For example when Kane began to choke the crew members moved slowly to lay him down on to the table whereas after his chest burst and his body started to convulse again they reacted fast and pinned him down onto the table.
This scene is supposed to create fear and tension and I think it does until the alien escapes because the special effects that are used aren’t realistic which doesn’t really make me scared and fearful of this alien. However, the acting that led up to the alien escaping was dramatic and realistic because many of the actors weren’t aware of what was going on and had to just go along with it which was effective because the reactions weren’t forced.
In the scene the first thing that you’re drawn to is them all having dinner and you’re also drawn to and suspicious of Kane who has just returned to the ship. In this part of the film the main focus is Kane.
 
 
                                                         The here kitty scene from Alien 1979
 
The second scene that I am going to analyse is the ‘Here Kitty scene’. This scene is set in one of the ships engineering rooms where Brett has gone to look for the cat. This is after the alien has escaped so the acting is very cautious, afraid and timid. The scene builds up tension and suspense which makes the viewer intrigued and it makes them want to know what is going to happen next. The speed of this scene is slow because Brett is being cautious and weary throughout this scene, he was also sent to look for the cat that is on board the ship, this creates tension because there is an alien on the loose and it can appear at any time.
In this scene the sound is non-diegetic, the music that is being played is very uneasy and puts the audience on edge. The music also suggests that something is on its way- which is the alien. The only diegetic sound in this scene is where Brett repeats “Here kitty, kitty” and then when he tries to get the cat to come to him he speaks to him.
 The most common shot that is used in this scene is a tracking shot which follows Brett’s journey through the engineering rooms looking for the cat. There are many close ups showing the fear and anxiety on Brett’s face as he looks for the cat. A high angle is used to show him walking into another engineering room which also makes him look vulnerable like Kane did when it showed him at a high angle. The camera then zooms into the next room and pans around which shows another engineering room in the ship.
The lighting in this scene is low key which adds to the tension and suspense because there are more shadows and darker areas where the alien can conceal it-self.


Sunday 30 September 2012

Analysing a clip from Hanna







Hanna


     I’ve studied a short action clip from the film Hanna, concentrating on cinematography, starting with the shots and the angles.

The scene begins with a minor tracking shot following Hanna as she walks through a maze of washing lines and then is faced with Erik, her surrogate father. When Hanna looks up at her father (this is after she discovers he is not her genetic father) there is a high angle from Erik’s point of view. This suggests that even though he is not her biological father she still has this connection with him.

 

Figure 1- mise-en-scéne  

Hanna is placed in the shot slightly to the left with her head tilted in disbelief. The camera then zooms in to a close up on her face creating tension. When the shot cuts to Erik, a low angle is used looking up from Hanna’s point of view, which establishes the parallel editing.

 This section of the scene is then interrupted by the screech of tires, and Erik’s point of view is shown cutting to him watching the car pull up.  After, it cuts to Hanna and Erik tells her to run. As Hanna turns to run there is a direct use of mise en scéne; the washing lines and clothing on them. They form a direct route for Hanna to follow, implying that this is the only route left for her to travel in her fathers eyes. There is also a use of the rule of thirds in this part because you have the washing lines either side of Hanna and then Hanna is in the centre of them.                                           

   

 

This then leads into tracking shots; these are filmed with jerky movements, which indicate that a hand held camera was used.  

Whilst Erik runs away from the white 4x4 a tilt is used to reveal the car. The angle is cleverly used because it follows Erik as he turns the corner.  It also makes it look like the audiences are running with him, because of the jerky movements and the tilt whilst he runs.





Figure 2- Tilt
There are two point of view angles in the next section of the clip. One is Erik’s point of view, where he is looking at the white 4x4 that has now caught up with him on the road whilst running on the path (still a tracking shot). Then it cuts to the henchmen’s point of view looking at Erik running on the path.
 
The car crash in this scene is also filmed cleverly. There is an over the shoulder shot in the white 4x4 showing the henchmen’s point of view. A Dutch angle is used when two cars have collided and Erik has to jump over the two bonnets. Once the cars crashed a wide shot is used, which shows the audience Erik running away from the incident and the cars in the background.
Another Dutch angle is used when it cuts from Erik running into the park to one of the two henchmen sliding out of the car window. There is then a close up on the man’s foot, revealing one of his boots as he jumps over the car, which  you see denting the car, perhaps showing that the man is strong enough to cause large amounts of damage.
   
 
 
As Erik hides waiting for the henchmen, a shallow depth of focus is used (figure 2). 
                                                          
Figure 3-Shallow Focus    
The shallow focus is used to emphasise the fact that Erik is hiding from the henchmen and that we (as the audience) are the only ones who can see him. The objects out of focus are clearly not important in the context of what is about to happen.
 
The fight scene between Erik and the henchman is shot slower than the rest of the action making the fight seem longer. The way this part of the scene is shot makes the movements seem more exaggerated. Also, the non-diegetic sound also emphasizes the exaggerated movements because the music is slow and dramatic.
 Parallel editing is then used, which shows Hanna running.  A low angle is used to show her running in this scene which makes her seem like she is in power and the one to beat.
The camera cuts to Hanna running a few times from the fight scene between Erik and the Henchmen.
Erik is just about to kill the second henchman, who came after Erik killed the first, when the camera cuts to Marissa who watched Erik kill him. For this reunion an over the shoulder shot is used to show Erik’s reaction; the angle is used to create power and tension. Erik is also in focus in this shot which makes us concentrate on him and nothing else.
Once Erik has seen Marissa, it cuts back to her holding up a gun.
In this part of the clip, when you are shown Erik in one shot and Marissa in another, they’re the ones in focus which makes the audience concentrate on what is happening and what they are saying to each other. Also Marissa is shown at a low angle (making her powerful) and Erik at a high angle (making him inferior) which shows that Marissa is in total control and Erik is not going to escape her this time. This type of shot is useful because it lets you understand what is going on in the scene.  
 
Parallel editing is used again in this part of the clip just before Marissa shoots Erik it cuts to Hanna running into a clearing (we know this because a wide shot is used to show where Hanna is). It shows her slowing down. You then hear a single gunshot and you see Hanna fall to the floor because she knows what has happened even though she cannot see it. When Hanna falls to the floor the camera zooms into a close up of her face to see her reaction to the gunshot. The close up makes the audience feel more emotional towards Hanna because they know for certain what has just happened whereas Hanna knows but can’t be completely sure.
 At this part of the clip it’s all diegetic sound, this makes the audience feel more intimate with Hanna; perhaps suggesting that the silence is all that is left for Hanna because no-one she cares about is alive and because Marissa has made sure that she feels alone.   
 
Parallel editing is then used to show the roundabout. The camera zooms into the centre of the round-a-bout whilst it is spinning which confirms Erik’s defeat and Marissa’s victory, because Erik is dead and Marissa is alive. 
 The lighting in this part of the clip seems to change when Erik has been killed. Before, whilst they were fighting the lighting was darker giving the impression of an overcast day and to put emphasis on the location which is derelict and left to ruin. Then after Erik’s death the sun begins to shine down on the surroundings and it creates more shadows, which makes the spinning round-a-bout the main focus just like Erik was Marissa’s main focus, because if she killed him she could kill Hanna.


Wednesday 12 September 2012

The Hunger Games- Film Review.



The Hunger Games


The Hunger Games was released in 2012 directed by Gary Ross. One of the main reasons why this is my favourite film is because I read The Hunger Games trilogy (written by Suzanne Collins) before I watched the film and it was a book that I really enjoyed, so I wanted to compare the two together. After reading the first book I had to go and watch it in the cinema so I went with my friend; I thought that the film was brilliant because the director managed to capture the exact descriptions of some of the characters from the book in the film.

The film is one of my favourites because of the suspense that is built up through some of the scenes I feel this is enhanced by the way the cameras are positioned when filming.  Gary Ross (director) manages to create different emotions by using the cameras, for example from filming from a higher angle, it shows us that the person/ object that is being filmed is weak (which is how he portrays people from the districts) and by filming from lower angles it shows power (which is how the people from the Capitol are portrayed). 

Another aspect of the film which makes it my favourite is how Gary Ross shows the segregation and differences in the lifestyles of the people from the districts and the Capitol in the film. He portrays the people from the districts as weak and poor by making their clothes and their surroundings dull, grey, old and dirty compared to the citizens of the Capitol who are all shown as wealthy, clean and bold by making their surroundings modern and by dressing them in bright colours.

In the film I like the way the tributes are presented; before reaping day no-one really took any notice of the 24 tributes chosen but as soon as they were reaped they gained a celebrity status. So they were able to live in the capitol for three days and be treated like royalty before they were thrown in to the arena. The reason why I enjoyed watching this particular part was because it was interesting to see how the director managed to show that the tributes weren’t familiar with this sort of life style. 

When watching this film the storyline and the events that occurred left me sitting on the edge of my seat with anticipation because of all the suspense that was built up. There is one particular scene that I was looking forward to seeing and it was one of the end scenes which is where the districts and the capitol would see the fight which would leave a “lone victor” who would be bathed in riches for the rest of their lives, and their district would be given extra supplies delivered to them every month for a year.  All of the events that had happened in the arena (for example the killings and obstructions that were placed- fire etc) are all building tension and suspense to this upcoming fight scene at the end, which is the reason why this is one of my favourite scenes in the film.  

 The Hunger Games is one of my favourite books and the reason why it’s my favourite film is because the director has been able to deliver the key parts in the story so similar to the book that I felt it was like watching the book unfold onto the big screen.

In the past I’ve watched films after reading the book and been disappointed because the editors have cut major parts of the story out to fit into the time frame for the movie. However this is not the case for The Hunger Games.